Contact Us
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- Freelance private teacher
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English, Colloquial Arabic, Marketing-uni students, corporate marketing trainings
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Level: Beginner/advanced
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Gender: Female, Age: 29
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Price: 30 JOD per hour
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Location: amman (11181) - JORDAN
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Freelance private teacher
Zeina Mustafa Shennak
PERSONAL INFORMATION
Name: Zeina Shennak
Mobile No.: (962) 79-6959555
Home Phone No.: (962) 6-5679759
Email: workingwom@gmail.com
Public profile: www.linkedin.com/in/zeinashennak
Objective
A challenging position at a progressive social marketing based project/organization offering potential career advancement and development based on outstanding performance and remarkable efficiency.
Education
19992003 Jordan University Amman - Jordan
B.A., Business Administration MARKETING
Tawjihi ( scientific) Al-Manhal High School
2010-2011
Social marketing certificate South of Florida University
Introduction to social marketing German Jordanian University
Computer skills
2003 CompuTeach Amman - Jordan
Microsoft office ( Windows, Internet, Word, Excel, Power point and access)
ICDL ( International Computer Driving License) by UNISCO
Illustrator CS, basic In design
Proficient in Windows/MS office/Internet
2010-2011
Social marketing certificate
Jordanian German University Talal Abu Ghazaleh
Languages
Arabic: Native speaker
English: Fluent
French: Basic
Since 2009 Ongoing freelance work
Tutoring classes for foreigners
Specialized at Levantine Colloquial Arabic
Professional Experience
PRISMA Marketing & Communications
2010,Feb. Current. Head of Account Management/Social Marketing specialist
Established Social marketing group in Jordan at Linkedin
Daily news and discussion feedings on the group
Managed to gather 100 social marketing key experts in 2 weeks
Enhanced traffic on group level utilizing social media marketing through: twitter/linkedin/facebook and link them to other marketing blogs
Demonstrated Strategic proposals for social based project
Established Tracking research outline plan for different social marketing projects
Construct marketing strategies based on research outcomes
Cultivated strategic directions based on scientific research outcomes to guide the design implementation process
Attended and shared brainstorming sessions aimed at generating innovative advertising messages based on the target audience needs and characteristics
Prepared strategic briefing sessions aimed at directing designers through out the project
Supervised strategy implementation and budget overview
Supervise the launch of different projects
Identify growth opportunity with clients
Motivate and train account executives on client servicing and account management skills
2005, Sept. 2010,Jan. Head of Account Management
Demonstrated Strategic proposals for social based project
Established Tracking research outline plan for different social marketing projects
Construct marketing strategies based on research outcomes
Cultivated strategic directions based on scientific research outcomes to guide the design implementation process
Attended and shared brainstorming sessions aimed at generating innovative advertising messages based on the target audience needs and characteristics
Prepared strategic briefing sessions aimed at directing designers through out the project
Supervision : Editing and proof reading BTL material for projects
Maintain consistency within BTL and ATL through out the project
Supervised strategy implementation and budget overview
Supervise the launch of different projects
Identify growth opportunity with clients
Motivate and train account executives on client servicing and account management skills
Prepare Media recommendations and plans
Updates and monitoring on payments
Supervision of key accounts (Johns Hopkins/PHR Plus/ KHCC/CDM/GTZ/Ministry of Education MOE, Ministry of Water MOI/ Ministry of Health MOH..etc)
Develop Communication strategies for key accounts
2004,Jan. Senior Account Executive
Ensure smooth running on day-to-day operations
Maintain fruitful relationships with clients, to ensure qualitative outcomes
Prepare Media plans and budgets
Updates and monitoring on payments
Supervision of key accounts (GTZ/PHR Plus/ KHCC/ CDM/WEPIA)
Managed account executives handling accounts
Prepare invoices
Track payments
Basic tracking research: work closely to the target audience and pre-test initial creative concept, to assure the team that we are on the right track
2003,July. Account Executive
Coordinate with clients and departments to ensure the execution of jobs
Liaison between agency and clients o ensure quality work
Implement day-to-day operations
Maintain fruitful relationships with clients, to ensure qualitative outcomes
Prepare Media presentations
2002,April English teacher
Raspberry Village Kinder Garden
Part time English Teacher KG1 + KG2
Seminars & Workshops
May,2010 Research methodology workshop by USAID
what is Research and How does it Fit into Social Marketing, Qualitative Methods, field work, Participatory Rapid Appraisals
Winkie Williamson (Peer to Peer methodology example)
Mueen Khouri : participatory meetings
April,2010 102 Diversity and Inclusion by Mahara and Jordanian National Commission for Women
Objective: The objective for the workshop is to provide an overview of Diversity and Inclusion (D&I) programmes, establish a business case for D&I, and to highlight how a D&I programmes can be launched.
Trainer: Mr. Eric Dziedzic from Novo- Nordisk
2010 Breast cancer program workshop
Brainstorming on past campaign and forming the upcoming strategic and creative direction based on past evaluation results
2010 Social marketing workshop by Nancy Lee President of Social Marketing Services/Washington
Introduction to Social Marketing includes:
Definition, Applications
How Differs from Communication
Principles for Success
Steps in the Planning Process
The Types and Role of Research
2009 101 Diversity and Inclusion by Mahara and Jordanian National Commission for Women
Objective: The objective for the workshop is to provide an overview of Diversity and Inclusion (D&I) programmes, establish a business case for D&I, and to highlight how a D&I programmes can be launched.
Trainer: Mr. Eric Dziedzic from Novo- Nordisk
2008 Creative Insight workshop at wild Jordan by San Jay: Indian Account Director
2 day workshop at Wild Jordan (14-15 May) aimed at establishing a creative well thought advertising brief
Focus on strategic customer desired behavior through customer analysis
2006 USAID creative design Workshop - IMPACT
Aimed at developing behavior communication change strategies for voluntary counseling and testing services in Jordan
The workshop included: BCC: Behavioral communication change strategy development process, VCT : Voluntary counseling testing Process, Marketing P process And formative assessment
2004
Edu-entertainment workshop Johns Hopkins for communication
Held at wild Jordan
Aimed at linking education with entertainment to establish a new communication with targeted audiences at different levels
The workshop also helped in creating new non conventional links and messages with youth sector at schools
2005 USAID communication workshop 1st OCT, 2nd OCT
Aimed at establishing a positive commitment towards USAID current projects
The meeting included different health projects in the country and different CA and MOH representatives; to link projects objectives together in order to form a health competent Jordan
2005 OUT OF THE BOX Conference (Feb, 21st and 22nd, 2005)
Aimed at creating active role in developing creative thinking
To monitor all legal issues pertaining to the advertising industry and inform members
To establish a self-regulatory code of ethics while promoting good business practices
2004 IMMEDIA: 04 Workshop (Jordans Internet/ Mobile/ Media Event)
Aimed at creating awareness regarding different mediums in the advertising industry
Main Topics: Intro on online advertising/ Design strategy and communication options in new media/ Online and mobile media planning and buying.
2004 Communicate with impact
Course objective aimed at achieving and building a powerful presentation that will leave an impact on others
20 hours training course that talked about the power of communication and how to make an impact utilizing different ways of communication ( Verbal, Non Verbal and Body Language).
Managed by the IAA ( INTERNATIONAL ADVERTISING ASSOCIATION) and was implemented by the NYIT (NEW YORK INSTITUTE OF TECHNOLOGY)
Training course
2010 USAID water training (12,13,14 Jan.2010)
ECODIT: a new project on water conservation, energy and solid waste management
January 12Water:
· Sources of water; rainfall, aquifers, rivers and streams (statistics for Jordan)
· Uses of water/consumption; agriculture, industry, households (including returns from use)
· Water systems and water provision: dams, networks, etc..
· Demand Management: Price, Rationing, Technologies, Policies
· Current Issues/Problems (e.g population growth, age of network, Public perception)
January 13Energy:
· Sources of Energy:
· Consumption by sector:
· Energy systems
January 14--Solid Waste:
· Sources of waste and kinds of waste
· Issues in Jordan and solutions
2007 Production training course at Al Nahda Printing press
2006 Creativity and Innovation training
A two-day training with the creative thinker JAMIL SARAJ, aimed at enhancing new brainstorming techniques, and creative strategic thinking
2005 Writing a good creative brief course by Ruba Bataineh from Intermarkets
The course aimed at understanding designers way of thinking in order to establish an inspiring creative brief
It also included strategic techniques on how to run an internal briefing session to the designers right before the campaign brief is being submitted
2004 IMAGE WEBSITES
(5 months training) Image Website Amman - Jordan
Trainee Marketing officer
ί Marketing website design in the local market.
ί Conducting presentation to different companies.
ί Establish client base by Telemarketing tech.
Freelancing projects
2009,Nov
Voluntary story telling at Lubna Kindergarten
2007,Dec. 2008,July
L'Oreal Dubai /Amman
* Established an internal Branding plan for different beauty centers aimed at enhancing L'Oreal's image
* Producing different BTL material to support the brand
T&G London/Amman
* Increase the demand on one of T&G branches through an intensive internal marketing plan within a limited budget
* Established different plans and ideas to increase the purchase on certain products
* Produce different BTL's to support the marketing plan
April Aug, 2007
English tutoring classes:
Teaching foreigners standard/modern Arabic at Wild Jordan
Level: Beginners
Cook book project: Zeina's cook book
Produced the content of a busy women cook book aimed at making kitchen life easier for working women: I have set a production and local distribution plan to increase sales at initial phase,sold 150 copies
Professional support activities
Oct. 26th 09 Epretec Director's meeting held at Le Merridien Amman
Ceremony title: Facing the challenge ahead
Managed by: BDC: Business development center and Empretec: World's best entrepreneurial program
Meeting objectives:
1. How global economic crisis will affect countries and their businesses
2. Put ideas into action by creating strong leader in the land of opportunity Jordan
3. Integrated capacity building program
March,9th 2010 International Women Forum held at King Hussein Club
Attended the International Womens Dayand theGraduation of the Judges who participated in the Leadership Enhancement and Mentoring Program (LEMP III) Under the Patronage of His Excellency Mr. Aiman OdehThe Minister of Justice
Achievements
Formed Strategic marketing plan with MOE: Ministry of Education of
ERFKE I
Formed Creative strategic plan of JHCP: Johns Hopkins for Communication
Formed Event action plan with JEI: Jordan Education Initiative
Planned and managed the communication aspect of Water Demand Management Conference under WEPIA USAID Project
Planned and managed NEMP : National water master plan symposium under GTZ: German technical corporation
Formed communication and awareness campaigns with Miytahuna
Outlined the strategic communication component with KHCC
Established the communication strategy of SSC: Social security corporation
Social marketing group Social media activity
This group was established to create a social base for experts from social marketing and different sectors to connect and share knowledge and expertise.
The idea behind creating a social marketing group in Jordan, was to gather different experts from Jordan and around specialized in social marketing.
Objectives:
1. Get an overview about social marketing
2.Share experiences and success stories
3. Share knowledge at different levels
4.Enhance public private partnership: PPP
5.Interact and get different opinions on various topics
6.Exchange and transfer knowledge
our Success factors:
We will achieve our objective if we were able to:
1. introduce: an overview of social marketing
2. motivate: what persuades people to act
3.research: insight that leads to change
4. create: exploring strategies and interventions
5. plan: share social marketing plans
6. social marketing for business: engaging on social issues
* Kindly note that references available at my public profile, see address above
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